148 Ways

"Go Big or go Home! This is your chance to learn from a pro!"

– Gary C. Bizzo
President, BCUEDA

"148 Ways is the individual recipe book for the chefs of Integrated Marketing and a must have to regularly spice up your campaigns."

– Phillip Stainton

Former Managing Director, Satchi & Satchi

"148 Ways is THE reference guide for a quick tip on ANY marketing idea you can employ. Perfect for all businesses large and small. A must GET book!"

– Pauline O’Malley

Author, Lifestyle Selling for Women; President,
The Revenue Builder

“Brisson’s book should be on the desk of every entrepreneur and marketer, and a required reading for all business executives and marketing majors. Packed with experiential wisdom, it is a practical guide on how to take one’s business to new heights”

– Arvind Singhal, Ph.D.
Samuel Shirley and Edna Holt Marston Endowed Professor in the Department of Communication, University of Texas @ El Paso

“Really successful business owners spend 80% of their time on marketing and delegate the rest. 148 Ways will masterfully keep you on track. Leave it on your desk and refer to it often. Whether you’re brand spanking new or have been around the block, it's a must read. Charlene will transform your marketing perceptions and strategies.”

– Shawne Duperon
Six-Time EMMY® Winner CEO, ShawneTV

"No one knows better than Charlene Brisson how valuable advertising and promotion can be. She’s informed, experienced and clever. The ultimate result is the countless insights in the pages of 148 Ways. Thanks to Charlene’s genius, they will be priceless to you."

– Michael Real
Professor of Communication
& Culture, Royal Roads
University

"Have you ever felt stumped: What can I do to promote my business? Here's an amazing checklist of 148 tactics, both online and offline, everything from Deal-a-Day to Wildpostings. If you haven't heard of these tactics (and 146 more!), pick up this book!

– Darcy Rezac, Judy Thompson and Gayle Hallgren-Rezac, authors of WORK THE POND! Use the power of positive networking to leap forward in life.

"148 Ways is an excellent resource for both the newbie and experienced marketer! The list of tactics is huge with endless possibilities behind each example. the 3-Step Marketing Pro could not have made it any easier. Well worth adding to your business resource library."

– Rebecca Happy
The Connector Gal

“148 Ways to Advertise & Promote your Business” and the 3-Step Marketing Model brilliantly demystifies and simplifies the daunting task of selecting effective and relevant promotional strategies from the sea of marketing options presented to today’s business owner. As a business coach to start-ups I see this as a valued and much needed resource. Thanks Charlene!"

– Lynne Brisdon, PCC
President, Living in Vision

	Finally! A resource that will provide you an exhaustive list of online, offline and mobile marketing tactics to create innovative campaigns and BLOW AWAY your competition. Yes! Imagine having a reference guide that provides you with every possible marketing tactic that’s out there to get your message to market - an instant idea generator and innovation tool ... right at your finger tips. You can now! The Only Guide of its Kind - Anywhere You won't find any other guide, book, website or resource like 148 Ways - it just doesn't exist. 385 pages of everything you need to keep up-to-date with cutting edge marketing tactics and strategies to build responsive campaigns, get the edge on your competition and to INCREASE your business. *148 Ways to Advertise & Promote Your Business* is the only complete guide of online, offline and mobile marketing tactics that you'll find in existence. Increase results with increased knowledge When you know what marketing tactics you can be using to promote your product or service - and you use them - you can ... · drive more people to your website or location, · generate more quality leads · attract more customers, · convert prospects into sales faster, · upsell more to existing customers, · spice-up tired and unresponsive campaigns, · and make more money THE #1 tool to help you stand out from your competition Being innovative in how you find, reach and communicate with your customers is what is setting companies apart from their competition to win wallet share in this overwhelming marketplace. You need to be on top of how your potential customers are receiving their messages and find new and creative ways to reach them - online and offline. Here's 148 Ways to do so. It's the quintessential idea generator to put your company out in front. 148 DIFFERENT marketing tactics Of course *148 Ways* includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor and direct mail, but it also includes new media methods like Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing all the way to the unusual like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day ...and 125 more. More than 500 LIVE Links! Each of the tactic profiles includes LIVE website links that click right through to examples references, suppliers and/or related resources so that you can enhance your knowledge, see additional perspectives and be introduced to potential suppliers. A complete profile for each and every tactic *148 Ways to Advertise* is more than a priceless list of ways you can promote your business and bring in more sales. It also provides you with valuable information you need to make the decision to add it to your marketing toolbox or add it to a current or future integrated campaign. Each marketing tactic is fully explained with ... · a simple and understandable definition; · the pros and cons of using the tactic; · when and why you should use the tactic; · live links that click thru to examples and references; · and photos so you can see a specific example. BONUS Chapter There are 3 simple steps that are the primary principals of all marketing and will never change no matter how much technology shifts. The first chapter of *148 Ways* outlines these steps which are the basics of Charlene Brisson's 3 step marketing model, which, when implemented, are guaranteed to increase your sales and revenue. Written with 25 Years of hands-on marketing experience 148 Ways to Advertise & Promote Your Business was written by Charlene Brisson,MAPC, marketing and communication specialist and also known as the 3-Step Marketing Pro. Charlene has over 25 years of global marketing and communication experience out of six countries. She started her career in media (radio, newspaper and magazines) and has worked with dozens of aggressive entrepreneur-driven corporations; has helped hundreds of small business start-ups and owns her own business. These experiences have provided Charlene the opportunity to create and manage hundreds of integrated traditional and new media marketing campaigns. 148 Ways to Advertise & Promote Your Business is a natural outcome of Charlene’s real-life experiences. In fact, the majority of the 148 profiles were written from Charlene’s direct hands-on campaign experience. She knows first hand what the pros and cons are, because she's lived them. Charlene is also the author of 16 Major Mistakes Marketers Make ... and How to Avoid Them; runs 3-Step Marketing workshops; and gives dynamic keynote presentations to marketers and business owners on how to jump start their campaigns to increase sales. 30 Day 100% Money Back Guarantee *If you're not completely satisfied with 148 Ways, you will be returned 100% of your money.*

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