"Charlene Brisson organized and marketed what is still Canada's most successful radio promotion - a free Beach Boys concert for 13,000 people. She is one of the bright light marketers of our time."

                                                                              Vince Cownden, General Manager
                                                                                                          66 CFR Radio

Charlene Brisson, MAPC,  has over 25 years of global marketing and communication experience out of six countries. She started her career in media (radio, newspaper and magazines) and has worked with dozens of aggressive online and offline entrepreneur-driven corporations; has helped hundreds of small business start-ups and owns her own business. These experiences have provided Charlene the opportunity to create and manage hundreds of integrated traditional and new media marketing campaigns.


Charlene is the author of 148 Ways to Advertise & Promote Your Business: The Ultimate Guide to Traditional and New Media Marketing Tactics, a natural outcome of her real-life experiences. 

Charlene Brisson is known as the 3-Step Marketing Pro. She has taken her 25 years of global marketing and communications experience and narrowed it down to 3 proven simple steps to help businesses succeed in generating sales and revenue. These 3 marketing steps have worked over and over again throughout her career. The steps are THE primary marketing principles of ALL successful businesses and will never change no matter how quickly technology changes.

Charlene has helped hundreds of small businesses and dozens of medium to large entrepreneurial-driven businesses to use these steps to advance their sales. 

Sample Project Results  

Director, Sales & Marketing, 2008 - Peak Potentials Training

Increased North American event show-up rates to 95% from 50%. Consistently filled event rooms of 800-1300 people in the toughest economic times to date. Rebranded organization. Launched highly successful webinar membership model that resulted in six figure sales on the first event.  

Campaign Director 2006 - TELUS Hip Hippo Hurray

Leveraged the TELUS hippo ad campaign into a fundraising promotion raising $250k for the Vancouver and Calgary Zoos. Secured and executed $500k in free TV, newspaper, internet and 
in-store promotion campaign.

Project Producer 2005 - Canadian Exporters Showcase (CES)

Tripled the size of CES in attendance and exhibitors through integrated international marketing campaign and best practices event management production. Cross-cultural media exposure secured internationally.

National Program Manager 2002 - CanWest Global Raise-a-Reader

Launched Raise-a-Reader in nine cities across Canada in three months. Planned and executed $3 million integrated campaign - internet, TV and Newspaper. Raised $1/2 million for children's literacy.

Project Manager 2001 - 2001 Lights of Hope, St. Paul's Hospital Foundation

More than tripled fundraising efforts to $3/4 million in 7 months using event best practices and integrated marketing strategies. Templated program for continued annual success.