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Keynote Presentations by Charlene Brisson
Charlene offers entertaining and educational keynotes for conferences, breakout sessions, off-site meetings, half-day seminars and employee events. Audiences always leave inspired, more knowledgeable and focused, with new skills to immediately increase their sales revenue.
l Dynamic l Engaging l
l Passionate l Entertaining l
l Motivational l Knowledgeable l
l Authentic l Skilled l
l and Fun l
Keynote One
Marketing in 2011 ...and beyond. 3 guaranteed steps to put power in your business and money in your pocket.
Never in the history of our planet have marketers had so many choices to get their message out and yet been so confused!
Confused (or paralyzed) by the overwhelming choices to get your message to market? Charlene will show you the secret of cutting through the noise to capture the attention of prospects AND get in front of the competition – no matter what your budget. Plus, she’ll give you 10 no-fail simple tactics that will turn your marketing from average to awesome!
SuperSimple Marketing Tactics Guaranteed to get you Seen AND Heard.
What you'll take away from this powerful session:
· - The 3 most important marketing steps you MUST take to increase leads and get results.
· - 10 super simple and inexpensive marketing tactics that you can begin implementing immediately.
· - An easy and repeatable system that you can use for EVERY campaign.
The Social Media Explosion: Stop Wasting Time and Get Results NOW!
If we monitize the millions of hours marketers and business owners spend lost in the black hole of social media we'd certainly be able to feed a third world nation to the end of this century - and beyond.
In The Social Media Explosion Charlene takes the guesswork out of which social media platforms should be used by industry while providing invaluable tips on how to save time while building a responsive targeted list. She'll share tips on how to find your IDEAL customers and the #1 tool you need to get on top of the competition. (Can be customized.)
Anatomy of a Winning Integrated Marketing Campaign: 3 Campaigns Guaranteed to Put You on Top of the Competition.
Online marketing provides business owners with unprecidented opportunities to track ROI (Return on Investment). What it still can't do however is follow the crumbs that lead prospects to finally click that buy now button. It's most likely, that a series of interactions with your brand have gotten them there and provided the motivation to take the final step. That's integrated marketing. Using a combination of online, offline and even mobile marketing tactics to reach your IDEAL customer and deliver a consistent message that gets your product or service into their hands.
In this keynote presentation, Charlene defines integrated marketing, what a successful integrated marketing campaign looks like and why it's critical for businesses to use it as part of their strategy to increase business. She'll review three successful campaigns.
Marketing ... Lady Gaga Style Top 10 Tips to Market your Way to the Top of the Charts!
Rah Rah Ooh La La. Lady Gaga's videos have received nearly 1 billion YouTube views. She's on the 2010 Forbes Top 10 Most Powerful Celebrities list and her efforts have made her a cool $62 million from June 2009 - June 2010*.
Even if you don't like Lady Gaga's music or image, you'll love what you can learn from her as we witness in action one of the most clever marketers the world has ever known. In Marketing ... Lady Gaga Style, Charlene takes the audience on a visual and auditory journey through Lady Gaga's successful launch to the top and how her strategies can be used by every business owner and marketer.
It's Just Not that Complicated! Getting Back-to-Basics to Blow Away the Competition.
With the explosion of new technology and ways to use it, marketers and business owners are getting steered off track and onto tactics that don't deliver results. What social media to use? Should you create a smartphone app? Is traditional media a thing of the past? Pay-per-click vs paid-to-read? It's enough to make your head spin and create a lot of frustration.
Charlene takes the audience through a simple decision making process that will work every time to navigate these murkey marketing waters. Using examples and case studies she shows how companies create their own pain and how to avoid making the same mistakes by getting back to basics.
3 Simple Steps and 10 Tactics to Jump-Start Any Campaign.
Charlene has taken her 25 years of global marketing and communications experience and narrowed it down to 3 proven simple steps to help businesses succeed in generating sales and revenue. These 3 marketing steps have worked over and over again throughout her career and are THE primary marketing principles of ALL successful businesses and will never change no matter how quickly technology changes.
Charlene shares her 3 step marketing model with the audience and backs it up with 10 terrific tactics that pretty much any business can use to get their sales hopping - online or offline. It's the perfect keynote for a beginner audience and those that want to learn a simple process to build a winning campaign every time!
